From Oral Traditions to Digital Narratives: Media’s Role in Preserving Indigenous Knowledge Systems

Parul Malhotra, Radhika Mehta, Vishnu Pandey

Cite: Malhotra, P.; Mehta, R.; Pandey, V. From Oral Traditions to Digital Narratives: Media’s Role in Preserving Indigenous Knowledge Systems. JDAH, 6(2), (2025). https://doi.org/10.33847/2712-8148.6.2_4

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Abstract.This research article explores the transformative journey of human communication, from ancient oral traditions to the digital era. Drawing from ancient Indian storytelling traditions, such as Katha and epic narratives, the research highlights the continuing power of oral and visual storytelling in modern media. It shows how digital platforms mirror traditional communal storytelling experiences, ensuring that narratives continue to evolve while maintaining their cultural essence. The research article further investigates the convergence of diverse communicative practices in contemporary media, where oral traditions, print, and digital formats coexist. Additionally, it explores the role of media in sustaining and transmitting Indigenous Knowledge Systems (IKS), demonstrating how digital archives, documentaries, and social platforms serve as modern tools for preserving ancestral wisdom and ecological practices.
Keywords: Communication evolution, storytelling, Indigenous knowledge, digital narratives, media. 

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Published online 29.12.2025