Importance of university communication in times of pandemic

Arturo Clery, Lilian Molina, Soraya Linzán, Vienna Muirragui, Ricardo Zambrano-Maridueña, and Ana Córdova

Cite: Clery A., Molina L., Linzán S., Muirragui V., Zambrano-Maridueña R., and Córdova A. Importance of university communication in times of pandemic. J. Digit. Art Humanit., 1(2), 42-49. 2020. https://doi.org/10.33847/2712-8148.1.2_4

Abstract. COVID-19 is a concern for everyone, and specifically for Universities, students, teachers and authorities, responsible for public policies. Physical distancing became an element when deciding where and how to study, which reduces the possibility of educating oneself in environments with other people who may be infected. In this context, this research analyzes how the pandemic affected and continues to affect Ecuadorian universities, and its influence on all university actors. The crisis has put processes to the test. Communication is an example of this process that faces an unprecedented situation. In this sense, it is intended to reflect on how the pandemic affected and conditioned the practice of university communication, internal and external communication. Finally, emphasis is placed on the importance of managing the relationships of trust between teachers and students in the current health emergency scenario.

Keywords: Communication; Education; Academy.

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Published online 30.12.2020